David Eunson

On Yer Bike

The brief: Get drivers out of their cars and onto their bicycles

My response to this was to create a double poster campaign and logo. Unlike similar campaigns, I wanted to convey the negatives of driving in a non-aggressive manner, but still hammer home the reasons why everybody should cycle more. The first poster sparks the viewer's intrigue and the second then reveals the intended message, further enforced by the campaign logo.

1 - First poster
2 - Second poster
3, 4 - Poster detail
5 - Adshel advertisements
6 - Magazine advertisement
7 - Campaign logomark

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